Now, with Vargas lookalike labels (although not so racy) by Theresa Whitehill and illustrator Eric Grbich, Acme’s going national, North Coast says. In 1987, Xcelsior Brewery, Santa Rosa, brought back the name, which died with Xcelsior in 1989.įinally, Mark Ruedrich of North Coast Brewing bought the name and began producing Acme ales in 1996. Seventeen years later, General Brewing of San Francisco resurrected the label, then Blitz-Weinhard, of Portland, Ore., took over. It operated as California Brewing until it closed in 1958. According to the Brewery Gems Web site (, the owners of New York’s Reingold bought the brewery in 1954 and sold it to Hamms in’57. Unfortunately, Acme quickly plummeted from its lofty perch and these labels were forgotten. His much more robust, nude Vargas girls ran monthly in Playboy. Vargas, who followed Petty at Esquire, went further. Petty’s pin-up drawings of willowy, sexy young women helped make Esquire magazine a success in the 1930s. The brewery was so successful, so famous, that it commissioned artists Alberto Vargas and George Petty to create its beer labels. These fine American craft brews, produced by North Coast Brewing in Fort Bragg, are the latest incarnation of a long-gone brewery that dominated California brewing in the 1950s. SOMETIMES beer can be a trip through history.Ĭonsider Acme ales.
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